Why We Joined 1% for the Planet And Why It Matters in Furniture Design
- Harry Ashton
- 3 days ago
- 2 min read
At Project Project, sustainability has always been more than a talking point. It sits at the heart of how we see design, the materials our suppliers choose, and most importantly, the way we think about the future of furniture.
That is why we are proud to have joined 1% for the Planet, a global movement of businesses committed to giving back to the environment. This decision reflects our belief that good design should not only enhance the spaces we live in but also contribute to the wellbeing of the planet we share.
What is 1% for the Planet?
1% for the Planet is a worldwide network of businesses and individuals who pledge to give at least one percent of their annual sales to environmental causes. Since its founding, the movement has directed hundreds of millions of dollars toward protecting land, restoring forests, supporting communities, and tackling climate change.
What makes it powerful is its simplicity. By committing a percentage of revenue, not profit, businesses are held accountable to make a real impact. It is not charity. It is our responsibility.
Why We Joined
For us, joining 1% for the Planet felt like a natural step.
Alignment with Our ValuesProject Project was founded as an alternative to the throwaway culture of fast furniture. We believe in sustainable design, lasting craftsmanship, and building with care. Giving back through 1% for the Planet reinforces these values.
AccountabilityWords are not enough. Joining means our commitment is measurable and transparent. Every piece of furniture we sell contributes to meaningful change.
CommunityBy joining, we stand alongside a network of like-minded brands who are working toward the same goal: a healthier planet. Together, we can amplify our impact.
Why It Matters in Furniture Design
Furniture design is not often associated with environmental activism, yet the industry has one of the largest ecological footprints.
The Problem: Millions of tonnes of furniture are sent to landfill each year. Deforestation and unsustainable material use continue to fuel the cycle of fast production and fast disposal.
The Opportunity: Design has the power to influence culture. Thoughtfully made furniture can shift us from a disposable mindset to one of care and longevity.
The Difference: By giving back, we are showing that design can be a force for good, not just through the pieces we create, but also through the positive environmental initiatives we support.
What This Means for Our Customers
Every time you choose Project Project, you are part of this movement. Your purchase not only supports sustainable design but also contributes directly to environmental causes around the world.
It means that together, we are investing in a future where furniture design respects both people and the planet.
Sustainability at its Core
For Project Project, joining 1% for the Planet is more than a pledge. It is a continuation of our mission to design responsibly and to shape a better future for the industry we are part of.
Because good design should not only look and feel right in your home. It should also care for the world outside it.




Comments