Design Project Inspiration: 5 Creative Ways to Use Pira G2 in Retail and Hospitality Spaces

In retail and hospitality design, flexibility is everything. Spaces need to evolve from seasonal displays to new product launches and changing guest experiences. The Pira G2 shelving system by String Furniture was made for this kind of adaptability.

Originally designed in 1954 and thoughtfully reimagined for modern interiors, Pira G2 combines architectural form with true modular function. Its floor-to-ceiling or wall-mounted configurations allow designers to create zones, displays, and spatial flow that move with the needs of the environment.

 At Project Project, we’re inspired by furniture that evolves with its environment and Pira G2 does so effortlessly. From cafés to showrooms, here are five creative ways to bring this modern classic into commercial spaces.

1. Curated Retail Displays for Sculptural Storytelling 

In retail design, display shelving plays a key role in shaping the customer experience. Pira G2’s open, architectural structure allows products to be seen from multiple angles perfect for boutiques, concept stores, or lifestyle showrooms where storytelling matters.

Each shelf becomes a stage, allowing designers to curate products with a gallery-like presence. Whether displaying ceramics, accessories, or books, Pira G2 turns practical storage into a sculptural centerpiece. It’s a modern alternative to bulky shelving that keeps retail spaces feeling light, fluid, and intentional.

2.Café and Restaurant Zoning: Creating Warmth and Flow

The best hospitality spaces invite people to linger, to feel enclosed but never confined. The Pira G2 system achieves this through modular zoning that shapes movement while preserving openness.

Its slim framework acts as a quiet divider, defining dining areas or lounge zones without blocking light or sightlines. When

styled with plants, ceramics, or books, it softens into something tactile and human, bringing a sense of calm to busy hospitality environments.

In cafés and restaurants, Pira G2 turns layout into atmosphere. It becomes a design tool that connects function with feeling.

3. Hotel and Lobby Styling: Display with Purpose

A hotel lobby sets the tone for the entire guest experience. Pira G2 brings structure and sophistication to these shared environments, offering a refined way to display art, books, or curated local objects.

Its ceiling-mounted design creates a clean, built-in effect that feels architectural rather than decorative. For modern hospitality projects, this approach introduces visual interest without clutter, while maintaining a strong design narrative throughout the space.

4. Showroom Presentation: A Canvas for Brand Storytelling

For designers and brands, showrooms are more than display spaces; they’re storytelling platforms. Pira G2 provides a modular system that can evolve with new collections, materials, or product launches.

Its flexibility allows for constant reinvention, while its sleek design ensures consistency with a brand’s visual identity. Whether used by interior studios, furniture brands, or creative agencies, Pira G2 creates an adaptable backdrop that supports the ever-changing nature of design.

5. Pop-Ups and Events: Temporary Structure, Lasting Impression

In today’s fast-paced design landscape, pop-up stores and event installations need to be both functional and easy to assemble. Pira G2’s modularity makes it an excellent choice for temporary yet elevated setups offering flexibility without sacrificing style.

It can be installed, reconfigured, or relocated as needed, providing designers with a reliable framework that enhances the experience of a brand activation or exhibition.

Pira G2 in Practice: A Modular Solution for Every Commercial Space

From boutique retail spaces to hotels, Pira G2 redefines what shelving can do, transforming it from background storage into an integral part of spatial design. Its adaptability and sculptural aesthetic make it a timeless solution for any retail or hospitality project.

Explore our collection of String Furniture systems and discover how modular design can bring your next project to life.

Need help to customise a Pira G2 unit? Contact our Collingwood showroom.